INTO YOU
Co-building a RMB 7.3B (approximately US$1.0B) business in 2025 and a Top 3 lipstick brand in China, its largest market. Now in 700+ stores across Japan and present in Taiwan, Thailand, Vietnam, Malaysia, and Indonesia. Brand faces include Soobin of TXT, YUQI of (G)I-DLE, and Zhang Hao of ZEROBASEONE.









































